Webinar Series: Brand Explicit Consent

SESSION 5

Your FCC Compliance Blueprint: Solutions from PX and Verisk Marketing Solutions

Overview of the key FCC compliance requirements going into effect on January 25, 2025
How PX and VMS’ complementary technologies work together to streamline explicit consent.
Michele Shuster, a leading legal voice in customer acquisition, discusses the legal validity of Brand Explicit Consent
A practical checklist to evaluate & implement the right compliance risk mitigation solutions

Date: 29 October (Tuesday)

Time: 2 pm EST (45 mins)

Guest: Michele Shuster

SESSION 6

Lead Sellers' Path to Brand Explicit Consent: Practical Solutions and Early Results

Overview of the FCC rulings and what it means for lead sellers in our industry
How PX simplifies the integration of explicit one-to-one consent into lead sellers' lead workflows
The importance of verifying and having evidence of explicit consent using VMS technology
Early feedback and results from key FastTrack partners who have piloted our solutions over the last few months

Date: 19 November (Tuesday)

Time: 2 pm EST (1 hour)

Guest: TBD

SESSION 7

Lead Buyers' Strategies for Brand Explicit Consent: Streamlined Tools and Results

A breakdown of the key compliance challenges for lead buyers under the FCC’s rulings
How PX’s solutions help lead buyers ensure that every lead they acquire has verified one-to-one consent
How lead buyers can validate 1:1 consent in real time through Verisk Marketing Solutions
Insights from early adopters and their results using PX and Verisk's tools

Date: 10 December (Tuesday)

Time: 2 pm EST (1 hour)

Guest: TBD

Ryan Johnson

Senior Product Manager
Verisk Marketing Solutions

Michele A. Shuster

Managing Partner

Mac Murray & Shuster

What is Brand Explicit Consent?

With Brand Explicit Consent, we aim to provide a solution for lead sellers and lead buyers alike to match consumers in real time, allowing consumers to opt-in to a limited number of brands before submitting the lead form. In partnership with established industry leaders like Verisk Marketing Services (formerly Jornaya), it will provide improved verification and authentication. This will enable better and compliant user experiences.

Regulatory Compliance

As per the new FCC guidelines, the advertiser contacting the end consumer should be mentioned explicitly at the point of consent capture

Dynamic Consent

The publisher will need to know who the buyer of the lead is in real-time before the consumer's TCPA consent, so the solution will dynamically populate the name of the advertiser into the consumer experience

Consent Validation Technology

Brands will check and validate that their name was present in the TCPA consent disclosure before they accept and call a lead through verification technologies like Verisk Marketing Solutions (formerly Jornaya)