LeadsCon 2026

Get access to PX's State of The Industry Report 2026

(and the exact presentation deck that was showcased at the LeadsCon opening keynote)

A data-backed look at how lead generation is changing, and what may define the market by 2030,  based on responses from across the performance marketing ecosystem.

Some Key Highlights:

  • The AI gap is widening. Which side is adapting faster? 78% of sellers automate at least half their operations, while 65% of buyers are still under 20% automation.
  • What top-performing buyers have in common. Successful buyers are 2.3x more likely to hit ROI when they have control.
  • Are you positioned for the right channels by 2030? Both buyers and sellers expect AI-powered search and discovery to rise.

These are only the headline shifts. 

Download the full report to see the full data, the market splits, and what may define lead generation by 2030.

A data-backed look at how lead generation is changing, and what may define the market by 2030,  based on responses from across the performance marketing ecosystem.

Some Key Highlights:

  • The AI gap is widening. Which side is adapting faster? 78% of sellers automate at least half their operations, while 65% of buyers are still under 20% automation.
  • What top-performing buyers have in common. Successful buyers are 2.3x more likely to hit ROI when they have control.
  • Are you positioned for the right channels by 2030? Both buyers and sellers expect AI-powered search and discovery to rise.

These are only the headline shifts. 

Download the full report to see the full data, the market splits, and what may define lead generation by 2030.