The Eleventh Circuit Court of Appeals has overturned key provisions of the FCC’s recent TCPA mandate, including the “one-to-one” consent rule and topic restrictions, reverting compliance standards to pre-January 27, 2025.

This landmark decision raises important questions for the lead generation industry. Join our expert panel as we break down the ruling, its implications for businesses, and actionable insights to help you navigate what lies ahead.

Webinar Agenda:

• Understanding the ruling: A deep dive into the key events that led to the FCC and Eleventh Circuit decision, the parties involved, and the reasoning behind the ruling.

• Impact of the ruling: Exploring what this decision means for compliance, the immediate effects on businesses, and how it impacts DNC (Do Not Call) and PWEC (Prior Written Express Consent) definitions while answering what remains unchanged.

• Industry perspective: How PX and Verisk view the situation, along with expert discussions and predictions on how other industry players are adapting.

• PX’s learnings: Findings from early adoption of 1:1 consent events through various flows of Brand Explicit Consent (BEC), including its impact on conversion rates, lead yields, and consumer experience.

• Looking ahead: In this rapidly changing landscape, why brands and companies should prioritize transparency, secure clear consent, uphold ethical standards to embrace innovation, reduce inefficiencies, and ultimately aim to improve the consumer experience.